Sign up for advertising emails: Why, How and What to Expect

If you are looking for a way to promote your business, reach new customers, and increase your sales, you might want to consider signing up for advertising emails. Advertising emails are messages that you send to your subscribers with the purpose of informing, persuading, or reminding them about your products or services. In this article, we will explain what are advertising emails, why you should sign up for them, how to do it, and what to expect from them.

Introduction: What are advertising emails and why should you sign up for them?

Advertising emails are a form of email marketing, which is a digital marketing strategy that uses email as a channel to communicate with your audience. Email marketing can help you achieve various goals, such as:

• Building trust and loyalty with your customers
• Increasing brand awareness and recognition
• Driving traffic to your website or landing page
• Generating leads and conversions
• Boosting customer retention and loyalty
• Providing customer service and support

According to a report by Statista, email marketing has an average return on investment (ROI) of $42 for every $1 spent. This makes it one of the most effective and affordable marketing channels available. Moreover, email marketing allows you to personalize your messages based on your subscribers’ preferences, behavior, and interests. This can increase your engagement and conversion rates.

However, not all email marketing campaigns are created equal. Some are more effective than others in achieving your desired results. That’s why you need to sign up for advertising emails that are relevant, valuable, and appealing to your audience.

Benefits of advertising emails: How they can help you grow your business, reach new customers, and increase your sales

Advertising emails can offer many benefits for your business if done right. Here are some of the main advantages of signing up for advertising emails:

• You can reach a large and targeted audience. According to Statista, there were 4.03 billion email users worldwide in 2020, and this number is expected to grow to 4.48 billion by 2024. This means that you have a huge potential market for your products or services. Moreover, you can segment your email list based on various criteria, such as demographics, location, purchase history, interests, etc. This way, you can tailor your messages to suit each group’s needs and wants.
• You can build long-term relationships with your customers. Email marketing is not a one-time deal. It’s a continuous process that requires regular communication with your subscribers. By sending them valuable and relevant content on a consistent basis, you can establish trust and credibility with them. You can also use email marketing to nurture your leads through the sales funnel until they become loyal customers.
• You can increase your sales and revenue. Advertising emails can directly influence your bottom line by driving more conversions. You can use email marketing to showcase your products or services, offer discounts or incentives, create urgency or scarcity, or provide social proof or testimonials. These techniques can persuade your subscribers to take action and buy from you. Additionally, you can use email marketing to upsell or cross-sell your products or services, or to encourage repeat purchases or referrals.

Drawbacks of advertising emails: How to avoid spamming, annoying, or losing your subscribers

Advertising emails can also have some drawbacks if done wrong. Here are some of the common pitfalls of signing up for advertising emails and how to avoid them:

• You can end up in the spam folder:

  Spam is unsolicited or unwanted email that is sent in bulk to recipients who did not consent to receive it. Spamming can damage your reputation, lower your deliverability, and result in legal consequences. To avoid spamming, you should always get permission from your subscribers before sending them emails. You should also follow the best practices of email marketing, such as using a reputable email service provider, avoiding spammy words or phrases, and providing an easy way to unsubscribe.

• You can annoy your subscribers:

  Even if your subscribers have opted in to receive your emails, they can still get annoyed by them if they are too frequent, too long, too boring, or too irrelevant. Annoying your subscribers can lead to lower engagement, higher unsubscribe rates, and negative feedback. To avoid annoying your subscribers, you should always respect their preferences and expectations. You should also provide value and variety in your content, and test different elements of your emails, such as subject lines, length, format, tone, etc.

• You can lose your subscribers:

  Sometimes, despite your best efforts, your subscribers may decide to stop receiving your emails for various reasons. They may lose interest in your products or services, find a better alternative, change their email address, or simply forget about you. Losing your subscribers can reduce your reach, impact, and revenue. To avoid losing your subscribers, you should always try to keep them engaged and satisfied with your emails. You should also monitor your email performance and metrics, such as open rates, click-through rates, bounce rates, unsubscribe rates, etc. These can help you identify and fix any issues or problems with your email marketing strategy.

How to sign up for advertising emails: A step-by-step guide

Now that you know the benefits and drawbacks of advertising emails, you might be wondering how to sign up for them. Here is a step-by-step guide on how to do it:

• Choose an email marketing platform:

  The first step is to choose an email marketing platform that suits your needs and budget. An email marketing platform is a software or service that allows you to create, send, and manage your email campaigns. There are many options available in the market, such as Mailchimp, Constant Contact, AWeber, etc. You should compare the features, prices, and reviews of different platforms and choose the one that offers the best value for money.

• Create an email list:

  The next step is to create an email list of contacts who have agreed to receive your emails. You can collect email addresses from various sources, such as your website visitors, social media followers, customers, leads, etc. You should use a sign-up form or a landing page to capture their information and consent. You should also segment your email list based on different criteria, such as demographics, location, purchase history, interests, etc. This will help you send more targeted and relevant messages to each group.

• Design an email campaign:

  The third step is to design an email campaign that matches your goals and audience. An email campaign is a series of emails that you send to your subscribers with a specific purpose or objective. For example,

  • A welcome email campaign: This is a series of emails that you send to new subscribers to introduce yourself and your business
  • A promotional email campaign: This is a series of emails that you send to existing subscribers to offer them discounts or incentives
  • An announcement email campaign: This is a series of emails that you send to inform your subscribers about new products or services
  • A survey email campaign: This is a series of emails that you send to ask for feedback or opinions from your subscribers

To design an effective email campaign, you should follow these steps:

• Write catchy subject lines: Your subject line is the first thing that your subscribers see when they receive your email. It should be clear, concise, and compelling enough to make them want to open it.
• Write engaging content: Your content is the main body of your email. It should be informative, persuasive, and relevant to your subscribers’ needs and wants.
• Write clear calls to action: Your call to action is the final part of your email. It should tell your subscribers what you want them to do next, such as visiting your website, buy your product, or filling out a survey.
• Test and optimize your emails: The last step is to test and optimize your emails before sending them out. Testing and optimizing your emails can help you improve their performance and results. You can use various tools and methods to test and optimize your emails,

such as:

• Analytics: You can use analytics to track and measure your email metrics, such as open rates, click-through rates, bounce rates, unsubscribe rates, etc. These can help you evaluate your email performance and identify any issues or problems.
• Feedback: You can use feedback to collect and analyze your subscribers’ opinions and suggestions about your emails. You can use surveys, polls, reviews, ratings, comments, etc. to get feedback from your subscribers. These can help you understand your subscribers’ preferences and expectations and improve your email content and delivery.
• A/B testing: You can use A/B testing to compare and contrast different versions of your emails to see which one performs better. You can test different elements of your emails, such as subject lines, content, images, colors, fonts, etc. These can help you optimize your email design and layout and increase your engagement and conversion rates.

What to expect from advertising emails: Examples and best practices

Now that you know how to sign up for advertising emails, you might be wondering what to expect from them. Here are some examples and best practices of advertising emails that you can use as inspiration or reference:

• Types of advertising emails:

  There are many types of advertising emails that you can use for different purposes and occasions. Here are some of the most common ones:

  • Newsletters: Newsletters are regular emails that you send to your subscribers to update them on your latest news, tips, articles, events, etc. Newsletters can help you build trust and loyalty with your subscribers and keep them interested in your business.
  • Promotions: Promotions are occasional emails that you send to your subscribers to offer them discounts, coupons, freebies, or other incentives. Promotions can help you increase your sales and revenue and reward your loyal customers.
  • Announcements: Announcements are one-time emails that you send to your subscribers to inform them about new products, services, features, launches, etc. Announcements can help you generate buzz and excitement around your business and attract new customers.
  • Surveys: Surveys are periodic emails that you send to your subscribers to ask for their feedback or opinions on various topics related to your business. Surveys can help you improve your products, services, customer service, etc., and show your subscribers that you care about their views.

• Frequency and timing of advertising emails:

  The frequency and timing of your advertising emails depend on various factors, such as your goals, audience, industry, etc. There is no one-size-fits-all rule for how often and when to send your emails. However, here are some general guidelines that you can follow:

  • Frequency: You should send your emails as often as necessary but not too often as to annoy or overwhelm your subscribers. A good rule of thumb is to send at least one email per month but not more than one email per week. You should also vary the type and content of your emails to avoid boredom or repetition.
  • Timing: You should send your emails at the best time for your subscribers based on their location, behavior, and preferences. A good rule of thumb is to send your emails in the morning or afternoon on weekdays rather than in the evening or on weekends. You should also avoid sending your emails on holidays or other busy periods when your subscribers may be less likely to open or read them.

• Metrics and goals of advertising emails:

  The metrics and goals of your advertising emails depend on what you want to achieve with them. You should set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each email campaign and track the relevant metrics to measure their success. Here are some of the most common metrics and goals of advertising emails:

  • Open rate:

    This is the percentage of subscribers who opened your email out of the total number of subscribers who received it. This metric indicates how effective your subject line is in attracting attention and curiosity. A good open rate is around 20% or higher.

  • Click-through rate:

    This is the percentage of subscribers who clicked on a link in your email out of the total number of subscribers who opened it. This metric indicates how effective your content and call to action are in persuading action and interest. A good click-through rate is around 3% or higher.

  • Conversion rate:

    This is the percentage of subscribers who completed a desired action after clicking on a link in your email out of the total number of subscribers who clicked on it. This metric indicates how effective your landing page or website is in converting visitors into customers or leads. A good conversion rate is around 1% or higher.

  • Bounce rate:

    This is the percentage of subscribers who did not receive your email due to various reasons, such as an invalid email address, full inbox, spam filter, etc. This metric indicates how accurate and clean your email list is. A good bounce rate is around 2% or lower.

  • Unsubscribe rate:

    This is the percentage of subscribers who opted out of receiving your emails out of the total number of subscribers who received it. This metric indicates how satisfied and loyal your subscribers are with your emails. A good unsubscribe rate is around 0.5% or lower.

Conclusion

In conclusion, signing up for advertising emails can be a great way to grow your business, reach new customers, and increase your sales. Advertising emails can help you achieve various goals, such as building trust and loyalty, increasing brand awareness and recognition, driving traffic and conversions, boosting retention and referrals, and providing service and support.

However, you should also be aware of the drawbacks of advertising emails, such as spamming, annoying, or losing your subscribers. To avoid these pitfalls, you should always follow the best practices of email marketing, such as getting permission, providing value and variety, testing and optimizing, etc. You should also follow the step-by-step guide on how to sign up for advertising emails that we provided in this article. By doing so, you can expect to see positive results from your email campaigns.

If you are interested in learning more about sign up for advertising emails or need help with creating and managing your email campaigns, please contact us today. We are a professional and experienced email marketing agency that can help you achieve your email marketing goals. We offer a free consultation and a customized quote for your email marketing needs. Don’t miss this opportunity to take your business to the next level with sign up for advertising emails.

Frequently asked questions

Here are some of the most frequently asked questions about signing up for advertising emails and their answers:

What is the difference between advertising emails and transactional emails?

Advertising emails are emails that you send to your subscribers with the purpose of informing, persuading, or reminding them about your products or services. Transactional emails are emails that you send to your customers or leads with the purpose of confirming, facilitating, or completing a transaction or interaction. For example, order confirmation, shipping notification, password reset, etc.

How do I get permission from my subscribers to send them advertising emails?

You can get permission from your subscribers by using a sign-up form or a landing page that clearly states what they are signing up for, how often they will receive your emails, and how they can unsubscribe at any time. You should also use a double opt-in process that requires them to confirm their subscription by clicking on a link in an email that you send them after they sign up.

How do I segment my email list for better targeting and personalization?

Your email list can be divided into different categories according to factors like demographics, region, past purchases, interests, etc. You can gather information about your subscribers, analyse it, and divide them into groups according to traits using your email marketing platform or other tools. Depending on the requirements and preferences of each segment, you can then send them various messages.

How do I write catchy subject lines for my advertising emails?

You can write catchy subject lines for your advertising emails by using these tips:

• • Keep it short and simple: Your subject line should be no more than 50 characters long and convey the main idea of your email in a clear and concise way.
  • Use keywords and phrases: Your subject line should include keywords or phrases that your subscribers may use to search for your topic or that match their interests or pain points.
  • Use numbers and lists: Your subject line should use numbers or lists to create curiosity and specificity. For example, “7 Ways to Save Money on Your Next Vacation” or “The Top 10 Mistakes to Avoid When Buying a Car”.
  • Use emotions and urgency: Your subject line should use emotions and urgency to create excitement and action. For example, “How to Make Your Dream Come True in 30 Days” or “Last Chance to Grab This Amazing Deal”.
  • Use questions and curiosity: Your subject line should use questions and curiosity to spark interest and engagement. For example, “Do You Know the Secret to Happiness?” or “What You Don’t Know About Your Health Could Hurt You”.

How do I write engaging content for my advertising emails?

You can write engaging content for your advertising emails by using these tips:

• • Use the inverted pyramid model: Your content should follow the inverted pyramid model, which means that you should start with the most important information first, then provide supporting details, then end with a call to action.
  • Use the AIDA formula: Your content should follow the AIDA formula, which stands for Attention, Interest, Desire, and Action. This means that you should first grab your subscribers’ attention with a catchy headline or an intriguing opening, then generate their interest with relevant facts or stories, then create their desire with benefits or testimonials, then prompt their action with a clear and compelling call to action.
  • Use the 4 Ps of copywriting: Your content should use the 4 Ps of copywriting, which are Promise, Picture, Proof, and Push. This means that you should first make a promise to your subscribers that you can deliver on, then paint a picture of how their life will be better after they take action, then provide proof that your promise is true and credible, then push them to take action with urgency or scarcity.
  • Use storytelling: Your content should use storytelling to connect with your subscribers on an emotional level. You can use stories to illustrate your points, share your experiences, or showcase your customers’ success stories. Stories can make your content more memorable, relatable, and persuasive.

How do I write clear calls to action for my advertising emails?

You can write clear calls to action for your advertising emails by using these tips:

• • Use verbs and commands: Your call to action should use verbs and commands that tell your subscribers exactly what you want them to do next. For example, “Buy Now”, “Sign Up”, “Download”, etc.
  • Use benefits and incentives: Your call to action should use benefits and incentives that motivate your subscribers to take action. For example, “Save 50% Today Only”, “Get Your Free Trial Now”, “Claim Your Bonus Gift”, etc.
  • Use contrast and colors: Your call to action should use contrast and colors that make it stand out from the rest of your email. You can use buttons, banners, or links that have a different color, size, or shape than your email background or text.
  • Use one call to action per email: Your call to action should be the only or the main action that you want your subscribers to take after reading your email. You should avoid having multiple or conflicting calls to action that may confuse or distract your subscribers.

How do I test and optimize my advertising emails?

You can test and optimize your advertising emails by using these tools and methods:

• • Analytics: You can use analytics to track and measure your email metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, etc. These can help you evaluate your email performance and identify any issues or problems.
  • Feedback: You can use feedback to collect and analyze your subscribers’ opinions and suggestions about your emails. You can use surveys, polls, reviews, ratings, comments, etc. to get feedback from your subscribers. These can help you understand your subscribers’ preferences and expectations and improve your email content and delivery.
  • A/B testing: You can use A/B testing to compare and contrast different versions of your emails to see which one performs better. You can test different elements of your emails, such as subject lines, content, images, colors, fonts, etc. These can help you optimize your email design and layout and increase your engagement and conversion rates.

What are some examples of advertising emails that I can use as inspiration or reference?

Here are some examples of advertising emails that you can use as inspiration or reference:

• • Example 1: A newsletter email from NetflixSubject line: What’s new on Netflix this weekContent:

Hi [Name],

We know you love indulge-watching your favorite shows on Netflix. That’s why we’re excited to share with you what’s new on Netflix this week.

Here are some of the highlights:

• Stranger Things Season 4: The hit sci-fi horror series is back with more mysteries, monsters, and nostalgia. Join Eleven, Mike, Dustin, and the gang as they face new threats in Hawkins and beyond.
• The Queen’s Gambit: A captivating drama based on the novel by Walter Tevis. Follow the rise of Beth Harmon, a chess prodigy who battles addiction, sexism, and her own demons in the Cold War era.
• The Haunting of Bly Manor: A chilling sequel to The Haunting of Hill House. Explore the dark secrets of Bly Manor, a haunted estate where nothing is as it seems.

And that’s not all. There are many more shows and movies waiting for you on Netflix. Check them out here.

Happy streaming,

The Netflix Team

Call to action: Check them out here (button)

• • Example 2: A promotional email from UberSubject line: Get $10 off your next rideContent:Hey [Name],We have some good news for you. You’ve been selected to receive a special offer from Uber.

    For a limited time only,

Example 3:

An announcement email from AppleSubject line: Introducing the new iPhone 12

Content: Hello [Name],

We’re thrilled to announce the launch of the new iPhone 12. The iPhone 12 is the most powerful and advanced iPhone ever. It features:

• A stunning 6.1-inch OLED display that delivers incredible color and clarity
• A sleek and durable design that is water-resistant and dust-resistant
• A fast and efficient A14 Bionic chip that offers amazing performance and battery life
• A dual-camera system that lets you capture stunning photos and videos in any light condition
• A wireless charging system that is compatible with MagSafe accessories and Qi chargers
• A 5G network that gives you blazing-fast speeds and connectivity

And that’s just the beginning. The iPhone 12 also comes with iOS 14, the most advanced and user-friendly operating system ever. With iOS 14, you can enjoy features like widgets, app library, picture-in-picture, Siri, FaceTime, iMessage, and more.

The iPhone 12 is available in four colors: blue, green, red, and white. You can pre-order it today for $799 or $33.29/month with Apple Card Monthly Installments.

Don’t wait. Order your iPhone 12 today and experience the future of smartphone technology.

Cheers,

The Apple Team

Call to action: Pre-order now (button)

• Example 5: A survey email from AirbnbSubject line: How was your stay at [Host’s name]’s place?Content:Hi [Name],We hope you had a great time at [Host’s name]’s place. We’d love to hear about your experience and how we can make it even better for you and other guests.

  Please take a moment to rate and review your stay on Airbnb. Your feedback is very important to us and helps us improve our service and quality.

  To rate and review your stay, just click on the link below and follow the instructions. It will only take a few minutes, and you’ll also earn some travel credit for your next trip.

  Thank you for choosing Airbnb,

  The Airbnb Team

  Call to action: Rate and review (button)