Email marketing is one of the most effective ways to communicate with your customers, increase your sales, and grow your ecommerce business. According to a study by DMA, email marketing has an average ROI of $42 for every $1 spent. That’s why it’s crucial to choose the best email marketing software for your e-commerce store.
But how do you know which email marketing software is right for you? There are so many options available, each with its own features, pricing, and benefits. How do you compare them and find the one that suits your needs, budget, and goals?
In this article, we will help you answer these questions by reviewing the top 10 email marketing software for e-commerce in 2023. We will cover their pros and cons, unique features, pricing, customer reviews, and ratings. We will also provide you with some tips on how to choose the best email marketing software for your ecommerce store.
What is email marketing and why is it important for ecommerce?
Email marketing is the process of sending emails to your subscribers or customers to promote your products, services, or brand. Email marketing can help you achieve various goals, such as:
- Building trust and loyalty with your customers
- Increasing your website traffic
- Boosting your conversions and sales
- Retaining your existing customers
- Acquiring new customers
- Increasing your brand awareness
- Providing value and education to your audience
- Collecting feedback and testimonials
For online stores, email marketing is crucial because it enables you to:
- Segment your audience based on their interests, behavior, preferences, or purchase history
- Personalize your messages based on their name, location, birthday, or other attributes
- Automate your campaigns based on triggers or events, such as cart abandonment, welcome series, post-purchase follow-up, etc.
- Track and measure your performance using metrics such as open rate, click-through rate, conversion rate, revenue, etc.
- Test and optimize your campaigns using A/B testing, split testing, or multivariate testing
- Integrate your email marketing software with your ecommerce platform, CRM, analytics, or other tools
How to choose the best email marketing software for e-commerce?
Choosing the best email marketing software for ecommerce can be challenging, as there are many factors to consider. Here are some of the most important ones:
- Your goals and objectives: What do you want to achieve with your email marketing? Do you want to increase your sales, grow your list, improve your retention, or something else? Your goals will help you determine the features and functionality you need from your email marketing software.
- Your budget: How much can you afford to spend on your email marketing software? Do you have a fixed or flexible budget? Your budget will help you narrow down your options and find the one that offers the best value for money.
- Your audience size: How many subscribers or customers do you have or plan to have? Your audience size will affect the pricing and scalability of your email marketing software. You want to choose a software that can handle your current and future growth without compromising on performance or quality.
- Your technical skills: How comfortable are you with using email marketing software? Do you have the time and resources to learn how to use it or hire someone to do it for you? Your technical skills will affect the ease of use and customization of your email marketing software. You want to choose a software that matches your skill level and offers the support and guidance you need.
- Your integration needs: What other tools or platforms do you use or plan to use for your ecommerce business? Do you need to integrate your email marketing software with them? Your integration needs will affect the compatibility and functionality of your email marketing software. You want to choose a software that integrates seamlessly with your ecommerce platform, CRM, analytics, or other tools.
What are the features to look for in an email marketing software for ecommerce?
There are many features that email marketing software can offer, but some of them are more essential than others for e-commerce. Here are some of the most important ones:
-
List management:
This feature allows you to create, manage, and segment your email list based on various criteria, such as demographics, behavior, preferences, purchase history, etc. This helps you target your audience more effectively and send them relevant and personalized messages.
-
Email templates:
This feature allows you to choose from a variety of pre-designed or customizable email templates that suit your brand and purpose. This helps you save time and effort and create professional-looking emails that attract and engage your audience.
-
Email editor:
This feature allows you to edit and customize your email content using a drag-and-drop or code-based interface. This helps you create unique and compelling emails that reflect your voice and style.
-
Email automation:
This feature allows you to set up and send automated email campaigns based on triggers or events, such as cart abandonment, welcome series, post-purchase follow-up, etc. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
-
Email personalization:
This feature allows you to add dynamic content to your emails based on your subscribers’ name, location, birthday, or other attributes. This helps you create more relevant and engaging emails that boost your open rate and click-through rate.
-
Email analytics:
This feature allows you to track and measure the performance of your email campaigns using metrics such as open rate, click-through rate, conversion rate, revenue, etc. This helps you evaluate the effectiveness of your email marketing strategy and optimize it accordingly.
-
Email deliverability:
This feature ensures that your emails reach your subscribers’ inbox without being marked as spam or bounced. This helps you maintain a good reputation with your email service provider and improve your sender score.
-
Email support:
This feature provides you with the assistance and guidance you need to use your email marketing software effectively. This includes live chat, phone, email, knowledge base, tutorials, webinars, etc.
Top 10 Email Marketing Software for E-commerce in 2023
Now that we have covered the basics of email marketing and what to look for in email marketing software for e-commerce, let’s review the top 10 options available in 2023. We have ranked them based on their features, pricing, customer reviews, ratings, and our own experience.
Klaviyo
Klaviyo is one of the most popular and powerful email marketing software for ecommerce. It is designed specifically for online stores and helps them grow their revenue by creating personalized and automated email campaigns.
Pros and cons of Klaviyo
Pros
- Klaviyo offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- Klaviyo integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Klaviyo allows you to create highly segmented and targeted email campaigns
- Klaviyo enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Klaviyo provides you with advanced email analytics and reporting tools that help you measure and optimize your email marketing ROI
- Klaviyo offers a free plan for up to 250 contacts and 500 email sends per month
Cons
- Klaviyo can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and email sends per month
- Klaviyo can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Klaviyo can be overwhelming for some users, as it requires a lot of data and integration to set up and run effectively
Unique features of Klaviyo
Some of the unique features that Klaviyo offers are:
- Predictive analytics: Klaviyo uses machine learning and artificial intelligence to predict your subscribers’ behavior, preferences, and purchase likelihood. This helps you create more relevant and timely email campaigns that increase your conversions and sales.
- Dynamic coupons: Klaviyo allows you to generate and send unique coupon codes to your subscribers based on their actions or events. This helps you incentivize your subscribers to make a purchase or repeat a purchase.
- Product recommendations: Klaviyo allows you to send personalized product recommendations to your subscribers based on their browsing or purchase history. This helps you cross-sell and upsell your products and increase your average order value.
- Abandoned cart recovery: Klaviyo allows you to send automated email campaigns to your subscribers who have added products to their cart but have not completed their purchase. This helps you recover lost sales and increase your revenue.
- Customer loyalty program: Klaviyo allows you to create and manage a customer loyalty program that rewards your subscribers for their purchases, referrals, reviews, etc. This helps you retain your customers and increase their lifetime value.
Pricing and plans of Klaviyo
Klaviyo offers four pricing plans based on the number of contacts and email sends per month. The plans are:
- Free: This plan is for up to 250 contacts and 500 email sends per month. It includes all the core features of Klaviyo, such as list management, email templates, email editor, email automation, email personalization, email analytics, etc.
- Growth: This plan starts from $20 per month for up to 1,000 contacts and unlimited email sends per month. It includes all the features of the Free plan, plus some advanced features such as predictive analytics, dynamic coupons, product recommendations, abandoned cart recovery, customer loyalty program, etc.
- Pro: This plan starts from $400 per month for up to 10,000 contacts and unlimited email sends per month. It includes all the features of the Growth plan, plus some premium features such as dedicated support, custom branding, custom reporting, custom integrations, etc.
- Enterprise: This plan is for larger ecommerce stores with more than 10,000 contacts and unlimited email sends per month. It includes all the features of the Pro plan, plus some exclusive features such as dedicated account manager, dedicated deliverability specialist, dedicated IP address, etc.
Customer reviews and ratings of Klaviyo
Klaviyo has an average rating of 4.4 out of 5 stars from over 1,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Klaviyo are:
- Klaviyo is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Klaviyo integrates well with most ecommerce platforms and other tools
- Klaviyo has excellent customer service and support
- Klaviyo has powerful email analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Klaviyo are:
- Klaviyo is expensive for larger ecommerce stores
- Klaviyo can be complex and overwhelming for beginners
- Klaviyo can have some technical issues or glitches at times
Omnisend
Omnisend is another popular and powerful email marketing software for e-commerce. It helps online stores create and send omnichannel marketing campaigns that include email, SMS, push notifications, web push notifications, Facebook Messenger, WhatsApp, etc.
Pros and cons of Omnisend
Pros
- Omnisend offers a comprehensive set of features that cover all aspects of omnichannel marketing for ecommerce
- Omnisend integrates seamlessly with most e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Omnisend allows you to create highly segmented and targeted omnichannel campaigns
- Omnisend enables you to personalize your messages based on your subscribers’ behavior, preferences, purchase history, etc
- Omnisend provides you with advanced analytics and reporting tools that help you measure and optimize your omnichannel marketing ROI
- Omnisend offers a free plan for up to 15,000 email sends per month
Cons
- Omnisend can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and channels per month
- Omnisend can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Omnisend can be overwhelming for some users, as it requires a lot of data and integration to set up and run effectively
Unique features of Omnisend
Some of the unique features that Omnisend offers are:
- Omnichannel automation: Omnisend allows you to set up and send automated omnichannel campaigns based on triggers or events, such as cart abandonment, welcome series, post-purchase follow-up, etc. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
- Gamified popups: Omnisend allows you to create and display gamified popups on your website that offer your visitors a chance to win a discount or a free gift in exchange for their email address or phone number. This helps you grow your list and increase your engagement.
- Product picker: Omnisend allows you to easily add products from your ecommerce store to your messages using a drag-and-drop interface. This helps you create more relevant and appealing messages that showcase your products.
- A/B testing: Omnisend allows you to test different versions of your messages across different channels to see which one performs better. This helps you optimize your omnichannel campaigns and improve your results.
- Customer feedback: Omnisend allows you to collect feedback from your customers using surveys or ratings embedded in your messages. This helps you improve your customer satisfaction and loyalty.
Pricing and plans of Omnisend
Omnisend offers four pricing plans based on the number of contacts and channels per month. The plans are:
- Free: This plan is for up to 2,000 contacts and 1 channel (email) per month. It includes up to 15,000 email sends per month and some basic features such as list management, email templates, email editor, email analytics, etc.
- Standard: This plan starts from $16 per month for up to 500 contacts and 3 channels (email, SMS, web push notifications) per month. It includes unlimited email sends per month and some advanced features such as omnichannel automation, gamified popups, product picker, A/B testing, customer feedback, etc.
- Pro: This plan starts from $99 per month for up to 500 contacts and 5 channels (email, SMS, web push notifications, Facebook Messenger, WhatsApp) per month. It includes unlimited email sends per month and some premium features such as predictive analytics, dynamic coupons, product recommendations, abandoned cart recovery, customer loyalty program, etc.
- Enterprise: This plan is for larger ecommerce stores with more than 500 contacts and unlimited channels per month. It includes unlimited email sends per month and some exclusive features such as dedicated support, custom branding, custom reporting, custom integrations, etc.
Customer reviews and ratings of Omnisend
Omnisend has an average rating of 4.6 out of 5 stars from over 800 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Omnisend are:
- Omnisend is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Omnisend integrates well with most ecommerce platforms and other tools
- Omnisend has excellent customer service and support
- Omnisend has powerful analytics and reporting tools that help measure and optimize omnichannel marketing performance
Some of the negative feedback that customers have given about Omnisend are:
- Omnisend is expensive for larger ecommerce stores
- Omnisend can be complex and overwhelming for beginners
- Omnisend can have some technical issues or glitches at times
Mailchimp
Mailchimp is one of the most well-known and widely used email marketing software for e-commerce. It helps online stores create and send email campaigns that connect with their customers and grow their business.
Pros and cons of Mailchimp
Pros
- Mailchimp offers a comprehensive set of features that cover all aspects of email marketing for e-commerce
- Mailchimp integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Mailchimp allows you to create highly segmented and targeted email campaigns
- Mailchimp enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Mailchimp provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- Mailchimp offers a free plan for up to 2,000 contacts and 10,000 email sends per month
Cons
- Mailchimp can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and features per month
- Mailchimp can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Mailchimp can be restrictive for some users, as it has strict policies and rules regarding the content and quality of your email campaigns
Unique features of Mailchimp
Some of the unique features that Mailchimp offers are:
- Content studio: Mailchimp allows you to store and manage all your images, videos, documents, and other assets in one place. This helps you create more consistent and appealing messages that showcase your brand and products.
- Creative assistant: Mailchimp uses artificial intelligence to generate custom designs for your emails based on your brand and content. This helps you save time and effort and create professional-looking emails that attract and engage your audience.
- Smart recommendations: Mailchimp uses machine learning to provide you with smart recommendations on how to improve your email campaigns. This includes suggestions on the best time to send, the best subject line, the best content, etc.
- Customer journey builder: Mailchimp allows you to create and send automated email campaigns based on your customers’ journey. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
- Website builder: Mailchimp allows you to create and launch a website for your ecommerce store using a drag-and-drop interface. This helps you establish your online presence and drive more traffic to your store.
Pricing and plans of Mailchimp
Mailchimp offers four pricing plans based on the number of contacts and features per month. The plans are:
- Free: This plan is for up to 2,000 contacts and 10,000 email sends per month. It includes some basic features such as list management, email templates, email editor, email analytics, etc.
- Essentials: This plan starts from $9.99 per month for up to 500 contacts and unlimited email sends per month. It includes some advanced features such as content studio, creative assistant, smart recommendations, A/B testing, customer feedback, etc.
- Standard: This plan starts from $14.99 per month for up to 500 contacts and unlimited email sends per month. It includes some premium features such as customer journey builder, dynamic coupons, product recommendations, abandoned cart recovery, customer loyalty program, etc.
- Premium: This plan starts from $299 per month for up to 10,000 contacts and unlimited email sends per month. It includes some exclusive features such as advanced segmentation, multivariate testing, custom reporting, custom integrations, etc.
Customer reviews and ratings of Mailchimp
Mailchimp has an average rating of 4.3 out of 5 stars from over 14,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Mailchimp are:
- Mailchimp is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Mailchimp integrates well with most ecommerce platforms and other tools
- Mailchimp has excellent customer service and support
- Mailchimp has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Mailchimp are:
- Mailchimp is expensive for larger ecommerce stores
- Mailchimp can be complex and overwhelming for beginners
- Mailchimp can be restrictive for some users
Privy
Privy is another popular and powerful email marketing software for ecommerce. It helps online stores grow their email list, reduce cart abandonment, and increase conversions using popups, banners, spin to win, and other onsite displays.
Pros and cons of Privy
Pros
- Privy offers a comprehensive set of features that cover all aspects of email list building and conversion optimization for ecommerce
- Privy integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Privy allows you to create highly segmented and targeted email campaigns
- Privy enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Privy provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- Privy offers a free plan for up to 5,000 monthly visitors and unlimited email sends per month
Cons
- Privy can be expensive for larger ecommerce stores, as the pricing is based on the number of monthly visitors and features per month
- Privy can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Privy can be intrusive for some users, as it uses popups, banners, spin to win, and other onsite displays that may affect the user experience
Unique features of Privy
Some of the unique features that Privy offers are:
- Popups: Privy allows you to create and display popups on your website that offer your visitors a discount or a free gift in exchange for their email address or phone number. This helps you grow your list and increase your engagement.
- Banners: Privy allows you to create and display banners on your website that announce your promotions, sales, or new arrivals. This helps you drive more traffic and sales to your store.
- Spin to win: Privy allows you to create and display a gamified wheel on your website that offers your visitors a chance to win a discount or a free gift in exchange for their email address or phone number. This helps you increase your conversions and sales.
- Cart saver: Privy allows you to create and display a popup or a banner on your website that reminds your visitors of the items they have added to their cart but have not completed their purchase. This helps you reduce cart abandonment and recover lost sales.
- Email automation: Privy allows you to set up and send automated email campaigns based on triggers or events, such as welcome series, post-purchase follow-up, cart recovery, etc. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
Pricing and plans of Privy
Privy offers four pricing plans based on the number of monthly visitors and features per month. The plans are:
- Free: This plan is for up to 5,000 monthly visitors and unlimited email sends per month. It includes some basic features such as popups, banners, spin to win, email templates, email editor, email analytics, etc.
- Privy Pro: This plan starts from $10 per month for up to 10,000 monthly visitors and unlimited email sends per month. It includes some advanced features such as cart saver, email automation, A/B testing, customer feedback, etc.
Customer reviews and ratings of Privy
Privy has an average rating of 4.6 out of 5 stars from over 2,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Privy are:
- Privy is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Privy integrates well with most ecommerce platforms and other tools
- Privy has excellent customer service and support
- Privy has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Privy are:
- Privy is expensive for larger ecommerce stores
- Privy can be complex and overwhelming for beginners
- Privy can be intrusive for some users
Constant Contact
Constant Contact is another well-known and widely used email marketing software for ecommerce. It helps online stores create and send email campaigns that build relationships with their customers and grow their business.
Pros and cons of Constant Contact
Pros
- Constant Contact offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- Constant Contact integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Constant Contact allows you to create highly segmented and targeted email campaigns
- Constant Contact enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Constant Contact provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- Constant Contact offers a free trial for 60 days and a 30-day money-back guarantee
Cons
- Constant Contact can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and features per month
- Constant Contact can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Constant Contact can be restrictive for some users, as it has strict policies and rules regarding the content and quality of your email campaigns
Unique features of Constant Contact
Some of the unique features that Constant Contact offers are:
- Email plus: Constant Contact allows you to create and send more than just emails. It also allows you to create and send surveys, polls, coupons, events, donations, etc. This helps you diversify your marketing strategy and increase your engagement.
- Ecommerce pro: Constant Contact allows you to create and send automated email campaigns based on your ecommerce data. This includes product recommendations, abandoned cart recovery, post-purchase follow-up, etc. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
- Website builder: Constant Contact allows you to create and launch a website for your ecommerce store using a drag-and-drop interface. This helps you establish your online presence and drive more traffic to your store.
- Social media marketing: Constant Contact allows you to create and manage your social media campaigns from one place. This includes creating and scheduling posts, monitoring and responding to comments, tracking and measuring performance, etc. This helps you increase your brand awareness and reach more potential customers.
Pricing and plans of Constant Contact
Constant Contact offers two pricing plans based on the number of contacts and features per month. The plans are:
- Lite
- Standard
- Premium
Customer reviews and ratings of Constant Contact
Constant Contact has an average rating of 4.2 out of 5 stars from over 6,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Constant Contact are:
- Constant Contact is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Constant Contact integrates well with most ecommerce platforms and other tools
- Constant Contact has excellent customer service and support
- Constant Contact has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Constant Contact are:
- Constant Contact is expensive for larger ecommerce stores
- Constant Contact can be complex and overwhelming for beginners
- Constant Contact can be restrictive for some users
Drip
Drip is another popular and powerful email marketing software for ecommerce. It helps online stores create and send email campaigns that build trust and loyalty with their customers and grow their business.
Pros and cons of Drip
Pros
- Drip offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- Drip integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Drip allows you to create highly segmented and targeted email campaigns
- Drip enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Drip provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- Drip offers a free trial for 14 days
Cons
- Drip can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts per month
- Drip can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Drip can be overwhelming for some users, as it requires a lot of data and integration to set up and run effectively
Unique features of Drip
Some of the unique features that Drip offers are:
- Customer data platform: Drip allows you to collect and store all your customer data in one place. This includes their name, email, phone number, location, birthday, purchase history, browsing history, etc. This helps you create more relevant and personalized email campaigns that increase your conversions and sales.
- Visual workflow builder: Drip allows you to create and send automated email campaigns using a visual drag-and-drop interface. This helps you design more effective and engaging email campaigns that increase your conversions and sales, retain your customers, and reduce your manual work.
- Revenue attribution: Drip allows you to track and measure the revenue generated by each of your email campaigns. This helps you evaluate the effectiveness of your email marketing strategy and optimize it accordingly.
- Split testing: Drip allows you to test different versions of your email campaigns to see which one performs better. This helps you optimize your email campaigns and improve your results.
- Customer loyalty program: Drip allows you to create and manage a customer loyalty program that rewards your subscribers for their purchases, referrals, reviews, etc. This helps you retain your customers and increase their lifetime value.
Pricing and plans of Drip
Drip offers one pricing plan based on the number of contacts per month. The plan is:
- Basic: This plan starts from $19 per month for up to 500 contacts. It includes unlimited email sends per month and all the features of Drip, such as customer data platform, visual workflow builder, revenue attribution, split testing, customer loyalty program, etc.
Customer reviews and ratings of Drip
Drip has an average rating of 4.4 out of 5 stars from over 300 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Drip are:
- Drip is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Drip integrates well with most ecommerce platforms and other tools
- Drip has excellent customer service and support
- Drip has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Drip are:
- Drip is expensive for larger ecommerce stores
- Drip can be complex and overwhelming for beginners
- Drip can have some technical issues or glitches at times
ActiveCampaign
ActiveCampaign is another popular and powerful email marketing software for ecommerce. It helps online stores create and send email campaigns that nurture and convert their leads and customers.
Pros and cons of ActiveCampaign
Pros
- ActiveCampaign offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- ActiveCampaign integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- ActiveCampaign allows you to create highly segmented and targeted email campaigns
- ActiveCampaign enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- ActiveCampaign provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- ActiveCampaign offers a free trial for 14 days
Cons
- ActiveCampaign can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and features per month
- ActiveCampaign can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- ActiveCampaign can be overwhelming for some users, as it requires a lot of data and integration to set up and run effectively
Unique features of ActiveCampaign
Some of the unique features that ActiveCampaign offers are:
- CRM: ActiveCampaign allows you to manage your customer relationships using a built-in CRM system. This helps you keep track of your leads and customers, their interactions, their status, their value, etc. This helps you create more relevant and personalized email campaigns that increase your conversions and sales.
- Automation map: ActiveCampaign allows you to visualize your email automation workflows using a graphical interface. This helps you design more effective and engaging email campaigns that increase your conversions and sales, retain your customers, and reduce your manual work.
- Conversations: ActiveCampaign allows you to communicate with your subscribers or customers using live chat or email. This helps you provide better customer service and support, increase your engagement, and collect feedback.
- Attribution: ActiveCampaign allows you to track and measure the impact of your email campaigns on your website traffic, conversions, sales, revenue, etc. This helps you evaluate the effectiveness of your email marketing strategy and optimize it accordingly.
- Site tracking: ActiveCampaign allows you to track and monitor your subscribers’ or customers’ behavior on your website. This includes their pages visited, products viewed, products added to cart, products purchased, etc. This helps you create more relevant and personalized email campaigns that increase your conversions and sales.
Pricing and plans of ActiveCampaign
ActiveCampaign offers four pricing plans based on the number of contacts and features per month. The plans are:
- Lite: This plan starts from $9 per month for up to 500 contacts. It includes unlimited email sends per month and some basic features such as list management, email templates, email editor, email analytics, etc.
- Plus: This plan starts from $49 per month for up to 500 contacts. It includes unlimited email sends per month and some advanced features such as CRM, automation map, conversations, attribution, site tracking, etc.
- Professional: This plan starts from $129 per month for up to 500 contacts. It includes unlimited email sends per month and some premium features such as predictive analytics, dynamic coupons, product recommendations, abandoned cart recovery, customer loyalty program, etc.
- Enterprise: This plan starts from $229 per month for up to 500 contacts. It includes unlimited email sends per month and some exclusive features such as dedicated support, custom branding, custom reporting, custom integrations, etc.
Customer reviews and ratings of ActiveCampaign
ActiveCampaign has an average rating of 4.6 out of 5 stars from over 7,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about ActiveCampaign are:
- ActiveCampaign is easy to use and has a lot of features that help ecommerce stores grow their revenue
- ActiveCampaign integrates well with most ecommerce platforms and other tools
- ActiveCampaign has excellent customer service and support
- ActiveCampaign has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about ActiveCampaign are:
- ActiveCampaign is expensive for larger ecommerce stores
- ActiveCampaign can be complex and overwhelming for beginners
- ActiveCampaign can have some technical issues or glitches at times
Sendinblue (Brevo)
Sendinblue now Brevo is another popular and powerful email marketing software for e-commerce. It helps online stores create and send email campaigns that deliver results and grow their business.
Pros and cons of Brevo
Pros
- Sendinblue offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- Sendinblue integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- Sendinblue allows you to create highly segmented and targeted email campaigns
- Sendinblue enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- Sendinblue provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- Sendinblue offers a free plan for up to 300 email sends per day
Cons
- Sendinblue can be expensive for larger ecommerce stores, as the pricing is based on the number of email sends per month
- Sendinblue can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- Sendinblue can be slow or unreliable at times, as it has some issues with email deliverability and speed
Unique features of Brevo
Some of the unique features that Sendinblue offers are:
- SMS marketing: Sendinblue allows you to create and send SMS campaigns to your subscribers or customers. This helps you reach them on their mobile devices and increase your engagement and conversions.
- Chat: Sendinblue allows you to communicate with your subscribers or customers using live chat on your website. This helps you provide better customer service and support, increase your engagement, and collect feedback.
- Landing pages: Sendinblue allows you to create and launch landing pages for your ecommerce store using a drag-and-drop interface. This helps you capture more leads and conversions from your email campaigns.
- Heatmap: Sendinblue allows you to visualize how your subscribers or customers interact with your emails using a heatmap tool. This helps you identify the most engaging and effective elements of your emails and optimize them accordingly.
- Email retargeting: Sendinblue allows you to create and send email campaigns based on your subscribers’ or customers’ behavior on your website or other channels. This helps you re-engage them and increase your conversions and sales.
Pricing and plans of Brevo
Sendinblue offers four pricing plans based on the number of email sends per month. The plans are:
- Free: This plan is for up to 300 email sends per day. It includes some basic features such as list management, email templates, email editor, email analytics, etc.
- Lite: This plan starts from $25 per month for up to 10,000 email sends per month. It includes some advanced features such as SMS marketing, chat, landing pages, heatmap, email retargeting, etc.
- Premium: This plan starts from $65 per month for up to 20,000 email sends per month. It includes some premium features such as automation, A/B testing, Facebook ads, multi-user access, etc.
- Enterprise: This plan is for larger ecommerce stores with more than 20,000 email sends per month. It includes some exclusive features such as dedicated support, custom branding, custom reporting, custom integrations, etc.
Customer reviews and ratings of Brevo
Brevo has an average rating of 4.3 out of 5 stars from over 2,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about Sendinblue are:
- Sendinblue is easy to use and has a lot of features that help ecommerce stores grow their revenue
- Sendinblue integrates well with most ecommerce platforms and other tools
- Sendinblue has excellent customer service and support
- Sendinblue has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about Sendinblue are:
- Sendinblue is expensive for larger ecommerce stores
- Sendinblue can be complex and overwhelming for beginners
- Sendinblue can be slow or unreliable at times
ConvertKit
ConvertKit is another popular and powerful email marketing software for ecommerce. It helps online stores create and send email campaigns that build trust and loyalty with their customers and grow their business.
Pros and cons of ConvertKit
Pros
- ConvertKit offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- ConvertKit integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- ConvertKit allows you to create highly segmented and targeted email campaigns
- ConvertKit enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- ConvertKit provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- ConvertKit offers a free plan for up to 1,000 contacts
Cons
- ConvertKit can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts per month
- ConvertKit can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- ConvertKit can be limited for some users, as it does not offer some features such as landing pages, SMS marketing, chat, etc
Unique features of ConvertKit
Some of the unique features that ConvertKit offers are:
- Visual automation builder: ConvertKit allows you to create and send automated email campaigns using a visual drag-and-drop interface. This helps you design more effective and engaging email campaigns that increase your conversions and sales, retain your customers, and reduce your manual work.
- Forms: ConvertKit allows you to create and display forms on your website that capture your visitors’ email address or phone number. This helps you grow your list and increase your engagement.
- Commerce: ConvertKit allows you to sell your products or services directly from your email campaigns using a simple checkout process. This helps you increase your conversions and sales without having to use a third-party ecommerce platform.
- Email designer: ConvertKit allows you to edit and customize your email content using a simple and minimalist interface. This helps you create unique and compelling emails that reflect your voice and style.
- Subscriber management: ConvertKit allows you to manage your subscribers using tags, segments, custom fields, etc. This helps you target your audience more effectively and send them relevant and personalized messages.
Pricing and plans of ConvertKit
ConvertKit offers three pricing plans based on the number of contacts per month. The plans are:
- Free: This plan is for up to 1,000 contacts. It includes some basic features such as forms, email templates, email editor, email analytics, etc.
- Creator: This plan starts from $29 per month for up to 1,000 contacts. It includes some advanced features such as visual automation builder, commerce, email designer, subscriber management, etc.
- Creator Pro: This plan starts from $59 per month for up to 1,000 contacts. It includes some premium features such as advanced analytics, A/B testing, Facebook custom audiences, newsletter referral system, etc.
Customer reviews and ratings of ConvertKit
ConvertKit has an average rating of 4.6 out of 5 stars from over 1,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about ConvertKit are:
- ConvertKit is easy to use and has a lot of features that help ecommerce stores grow their revenue
- ConvertKit integrates well with most ecommerce platforms and other tools
- ConvertKit has excellent customer service and support
- ConvertKit has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about ConvertKit are:
- ConvertKit is expensive for larger ecommerce stores
- ConvertKit can be complex and overwhelming for beginners
- ConvertKit can be limited for some users
GetResponse
GetResponse is another popular and powerful email marketing software for ecommerce. It helps online stores create and send email campaigns that generate leads and sales.
Pros and cons of GetResponse
Pros
- GetResponse offers a comprehensive set of features that cover all aspects of email marketing for ecommerce
- GetResponse integrates seamlessly with most ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc
- GetResponse allows you to create highly segmented and targeted email campaigns
- GetResponse enables you to personalize your emails based on your subscribers’ behavior, preferences, purchase history, etc
- GetResponse provides you with advanced analytics and reporting tools that help you measure and optimize your email marketing ROI
- GetResponse offers a free trial for 30 days
Cons
- GetResponse can be expensive for larger ecommerce stores, as the pricing is based on the number of contacts and features per month
- GetResponse can have a steep learning curve for beginners, as it has a lot of features and options to explore and master
- GetResponse can be slow or unreliable at times, as it has some issues with email deliverability and speed
Unique features of GetResponse
Some of the unique features that GetResponse offers are:
- Autofunnel: GetResponse allows you to create and launch a complete sales funnel for your ecommerce store using a drag-and-drop interface. This includes landing pages, webinars, emails, payments, etc. This helps you capture more leads and conversions from your email campaigns.
- Webinars: GetResponse allows you to create and host live or recorded webinars for your subscribers or customers. This helps you provide value and education to your audience, increase your engagement, and collect feedback.
- Conversion funnel: GetResponse allows you to create and send automated email campaigns based on your subscribers’ actions or events. This includes product recommendations, abandoned cart recovery, post-purchase follow-up, etc. This helps you increase your conversions and sales, retain your customers, and reduce your manual work.
- Email designer: GetResponse allows you to edit and customize your email content using a drag-and-drop or code-based interface. This helps you create unique and compelling emails that reflect your voice and style.
- List management: GetResponse allows you to manage your subscribers using tags, segments, custom fields, etc. This helps you target your audience more effectively and send them relevant and personalized messages.
Pricing and plans of GetResponse
GetResponse offers four pricing plans based on the number of contacts and features per month. The plans are:
- Basic: This plan starts from $15 per month for up to 1,000 contacts. It includes unlimited email sends per month and some basic features such as list management, email templates, email editor, email analytics, etc.
- Plus: This plan starts from $49 per month for up to 1,000 contacts. It includes unlimited email sends per month and some advanced features such as autofunnel, webinars, conversion funnel, email designer, list management, etc.
- Professional: This plan starts from $99 per month for up to 1,000 contacts. It includes unlimited email sends per month and some premium features such as automation, A/B testing, Facebook ads, multi-user access, etc.
- Max: This plan is for larger ecommerce stores with more than 1,000 contacts. It includes unlimited email sends per month and some exclusive features such as dedicated support, custom branding, custom reporting, custom integrations, etc.
Customer reviews and ratings of GetResponse
GetResponse has an average rating of 4.1 out of 5 stars from over 2,000 customer reviews on various platforms such as Capterra, G2, Trustpilot, etc. Some of the positive feedback that customers have given about GetResponse are:
- GetResponse is easy to use and has a lot of features that help ecommerce stores grow their revenue
- GetResponse integrates well with most ecommerce platforms and other tools
- GetResponse has excellent customer service and support
- GetResponse has powerful analytics and reporting tools that help measure and optimize email marketing performance
Some of the negative feedback that customers have given about GetResponse are:
- GetResponse is expensive for larger ecommerce stores
- GetResponse can be complex and overwhelming for beginners
- GetResponse can be slow or unreliable at times
