Market Automation

The 10 Best Enterprise Email Marketing Platforms in 2023

Email marketing is one of the most effective ways to communicate with your customers, prospects, and leads. It can help you build trust, loyalty, and brand awareness, as well as increase conversions, sales, and revenue. However, not all email marketing platforms are created equal. If you run a large-scale organization with complex needs, you need an enterprise email marketing platform that can handle your challenges.

An enterprise email marketing platform is a software solution that allows you to create, send, manage, and optimize email campaigns at scale. It offers advanced features, functionality, security, and support that go beyond what a typical email service provider can offer. With an enterprise email marketing platform, you can:

Reach millions of subscribers across multiple channels with high deliverability rates.
Segment your audience based on various criteria such as behavior, preferences, location, etc.
Personalize your messages with dynamic content, images, videos, etc.
Automate your email workflows based on triggers, events, or conditions.
Analyze your email performance with detailed reports, dashboards, or insights.
Integrate your email platform with other tools such as CRM, e-commerce, social media, etc.
Customize your email platform to suit your specific needs or requirements.

In this article, we will review 10 of the best enterprise email marketing platforms in 2023. We will cover their features, benefits, pricing, and target audience. By the end of this article, you will have a better idea of which enterprise email marketing platform is right for you.

What to Look for in an enterprise email marketing platform

Before we dive into the list of the best enterprise email marketing platforms in 2023, let’s first discuss what criteria you should use to evaluate them. Here are some of the key factors you should consider when choosing an enterprise email marketing platform:

Scalability and reliability: You need an email platform that can handle your growing volume of subscribers, campaigns, and data without compromising on speed, performance, or quality. You also need an email platform that can ensure high deliverability rates, uptime, and security for your email communications.
Segmentation and personalization: You need an email platform that can help you segment your audience based on various attributes and behaviors, and deliver personalized messages that resonate with them. You also need an email platform that can support dynamic content, such as interactive elements, videos, or animations, to enhance your email engagement and conversions.
Automation and analytics: You need an email platform that can help you automate your email workflows based on triggers, events, or conditions, and save you time and resources. You also need an email platform that can provide you with actionable insights into your email performance, such as open rates, click-through rates, conversions, revenue, etc.
Integration and customization: You need an email platform that can integrate seamlessly with your other tools and systems, such as CRM, e-commerce, social media, etc., and streamline your data flow and processes. You also need an email platform that can be customized to fit your specific needs or requirements, such as branding, design, functionality, etc.

10 best enterprise email marketing platforms in 2023

Now that you know what to look for in an enterprise email marketing platform, let’s take a look at 10 of the best options available in the market in 2023.

Mailmodo

Mailmodo is one of the best enterprise email marketing platforms specializing in AMP for email, which email marketers can use to send interactive emails and get better ROI. With Mailmodo, you can:

Create engaging emails with drag-and-drop AMP components, such as forms, surveys, quizzes, calendars, etc., without any coding skills.
Send personalized emails based on user behavior, preferences, location, etc., and increase your open rates, click-through rates, and conversions.
Track and measure your email performance with real-time analytics, such as opens, clicks, submissions, bounce rates, etc.
Integrate your email platform with popular tools such as Salesforce, Hubspot, Shopify, Zapier, etc., and sync your data and workflows.

Mailmodo is ideal for enterprises that want to leverage the power of AMP for email to create interactive and immersive email experiences for their subscribers. Mailmodo offers a free plan for up to 2,000 contacts and 10 AMP campaigns per month. The paid plans start from $49 per month for up to 5,000 contacts and unlimited AMP campaigns.

Hubspot

Hubspot is a powerful CRM platform that helps enterprises simplify and manage their marketing, customer service, and sales all in one place. With Hubspot’s marketing hub enterprise edition, you can:

Build beautiful emails with a drag-and-drop editor, pre-designed templates, or custom HTML.
Segment your audience based on various criteria, such as lifecycle stage, interests, behavior, etc., and send targeted messages.
Automate your email campaigns based on triggers, events, or conditions, and nurture your leads through the buyer’s journey.
Optimize your email performance with A/B testing, spam analysis, and deliverability reports.
Connect your email platform with other Hubspot tools, such as landing pages, blogs, social media, etc., and create a cohesive marketing strategy.

Hubspot is ideal for enterprises that want to use a comprehensive CRM platform that covers all aspects of their business growth. Hubspot offers a free plan for up to 2,000 contacts and 5 email sends per month. The paid plans start from $50 per month for up to 1,000 contacts and unlimited email sends.

ActiveCampaign

ActiveCampaign is a popular email marketing platform that combines email marketing, marketing automation, CRM, and machine learning. With ActiveCampaign, you can:

Create stunning emails with a drag-and-drop editor, pre-made templates, or custom HTML.
Segment your audience based on various criteria, such as tags, lists, fields, etc., and send personalized messages.
Automate your email campaigns based on triggers, events, or conditions, and follow up with your leads or customers.
Analyze your email performance with advanced reports, dashboards, or insights.
Integrate your email platform with over 300 apps and tools, such as Shopify, WordPress, Zapier, etc., and enhance your functionality.

ActiveCampaign is ideal for enterprises that want to use a smart email marketing platform that leverages machine learning to optimize their campaigns. ActiveCampaign offers a free trial for 14 days. The paid plans start from $15 per month for up to 500 contacts and unlimited email sends.

Omnisend

Omnisend is an e-commerce email marketing platform that helps enterprises drive more sales with omnichannel marketing. With Omnisend, you can:

Create and send email campaigns with a drag-and-drop editor, ready-made templates, or custom HTML.
Segment your audience based on various criteria, such as purchase history, browsing behavior, product preferences, etc.
Automate your email campaigns based on triggers, events, or conditions, and increase your sales and retention.
Monitor your email performance with comprehensive reports, dashboards, or insights.
Integrate your email platform with popular e-commerce platforms, such as Shopify, WooCommerce, BigCommerce, etc., and sync your data and workflows.

Omnisend is ideal for enterprises that run e-commerce businesses and want to use omnichannel marketing to boost their sales. Omnisend offers a free plan for up to 15,000 emails per month. The paid plans start from $16 per month for up to 500 contacts and unlimited emails.

Brevo (formerly Sendinblue)

Brevo is an all-in-one marketing platform that helps enterprises grow their business with email marketing, SMS marketing, chat, CRM, and more. With Brevo, you can:

Create and send email campaigns with a drag-and-drop editor, responsive templates, or custom HTML.
Segment your audience based on various criteria, such as demographics, interests, behavior, etc., and send relevant messages.
Automate your email campaigns based on triggers, events, or conditions, and save time and resources.
Optimize your email performance with A/B testing, spam testing, and deliverability reports.
Connect your email platform with over 100 apps and tools, such as WordPress, Shopify, Zapier, etc., and enhance your functionality.

Sendinblue is ideal for enterprises that want to use an all-in-one marketing platform that covers email marketing and other channels. Sendinblue offers a free plan for up to 300 emails per day. The paid plans start from $25 per month for up to 10,000 emails per month.

Campaign Monitor

Campaign Monitor is an email marketing platform that helps enterprises create beautiful and engaging email campaigns that drive results. With Campaign Monitor, you can:

Create and send email campaigns with a drag-and-drop editor, stunning templates, or custom HTML.
Segment your audience based on various criteria, such as location, activity, purchase history, etc., and send personalized messages.
Automate your email campaigns based on triggers, events, or conditions, and nurture your leads or customers.
Analyze your email performance with detailed reports, dashboards, or insights.
Integrate your email platform with over 250 apps and tools, such as Salesforce, Shopify, Zapier, etc., and streamline your data and processes.

Campaign Monitor is ideal for enterprises that want to use an email marketing platform that focuses on design and engagement. Campaign Monitor offers a free trial for 30 days. The paid plans start from $9 per month for up to 500 contacts and 2,500 emails.

Mailchimp

Mailchimp is one of the most popular email marketing platforms that helps enterprises grow their audience, brand, and business. With Mailchimp, you can:

Create and send email campaigns with a drag-and-drop editor, professional templates, or custom HTML.
Segment your audience based on various criteria, such as tags, groups, fields, etc., and send targeted messages.
Automate your email campaigns based on triggers, events, or conditions, and improve your customer journey.
Test and optimize your email performance with A/B testing, multivariate testing, and analytics reports.
Connect your email platform with over 300 apps and tools, such as WordPress, Shopify, Zapier, etc., and expand your functionality.

Mailchimp is ideal for enterprises that want to use an email marketing platform that offers a wide range of features and integrations. Mailchimp offers a free plan for up to 2,000 contacts and 10,000 emails per month. The paid plans start from $9.99 per month for up to 50,000 contacts and unlimited emails.

Drip

Drip is an e-commerce CRM platform that helps enterprises build meaningful relationships with their customers through email marketing. With Drip, you can:

Create and send email campaigns with a drag-and-drop editor, pre-built templates, or custom HTML.
Segment your audience based on various criteria, such as purchase history, cart activity, product preferences, etc., and send personalized messages.
Automate your email campaigns based on triggers, events, or conditions, and increase your conversions and retention.
Measure your email performance with advanced reports, dashboards, or insights.
Integrate your email platform with popular e-commerce platforms, such as Shopify, WooCommerce, BigCommerce, etc., and sync your data and workflows.

Drip is ideal for enterprises that run e-commerce businesses and want to use a CRM platform that helps them build meaningful relationships with their customers through email marketing. Drip offers a free trial for 14 days. The paid plans start from $49 per month for up to 2,500 contacts and unlimited emails.

Zoho Campaigns

Zoho Campaigns is an email marketing platform that helps enterprises create and send effective email campaigns that drive results. With Zoho Campaigns, you can:

Create and send email campaigns with a drag-and-drop editor, responsive templates, or custom HTML.
Segment your audience based on various criteria, such as demographics, interests, behavior, etc., and send relevant messages.
Automate your email campaigns based on triggers, events, or conditions, and improve your customer journey.
Test and optimize your email performance with A/B testing, spam testing, and analytics reports.
Connect your email platform with other Zoho tools, such as CRM, Forms, Survey, etc., and create a cohesive marketing strategy.

Zoho Campaigns is ideal for enterprises that want to use an email marketing platform that is part of an all-in-one business suite. Zoho Campaigns offers a free plan for up to 2,000 contacts and 12,000 emails per month. The paid plans start from $3 per month for up to 500 contacts and unlimited emails.

Moosend

Moosend is an email marketing platform that helps enterprises create and send beautiful and engaging email campaigns that drive results. With Moosend, you can:

Create and send email campaigns with a drag-and-drop editor, stunning templates, or custom HTML.
Segment your audience based on various criteria, such as tags, lists, fields, etc., and send personalized messages.
Automate your email campaigns based on triggers, events, or conditions, and save time and resources.
Analyze your email performance with advanced reports, dashboards, or insights.
Integrate your email platform with over 100 apps and tools, such as Shopify, WordPress, Zapier, etc., and enhance your functionality.

Moosend is ideal for enterprises that want to use an email marketing platform that offers a wide range of features and integrations. Moosend offers a free plan for up to 1,000 contacts and unlimited emails. The paid plans start from $8 per month for up to 2,000 contacts and unlimited emails.

Conclusion

Email marketing is one of the most effective ways to communicate with your customers, prospects, and leads. However, not all email marketing platforms are created equal. If you run a large-scale organization with complex needs, you need an enterprise email marketing platform that can handle your challenges.

In this article, we have reviewed 10 of the best enterprise email marketing platforms in 2023. We have covered their features, benefits, pricing, and target audience. By the end of this article, you should have a better idea of which enterprise email marketing platform is right for you.

However, if you are still unsure or want to explore more options, we recommend you to try SendX. SendX is an affordable and easy-to-use email marketing platform that helps you grow your business with email marketing. With SendX, you can:

Create and send beautiful emails with a drag-and-drop editor or ready-made templates.
Segment your audience based on various criteria and send targeted messages.
Automate your email campaigns based on triggers or conditions and nurture your leads or customers.
Optimize your email performance with A/B testing and analytics reports.
Integrate your email platform with over 1,500 apps and tools via Zapier or native integrations.

SendX is ideal for enterprises that want to use an email marketing platform that offers great value for money. SendX offers a free trial for 14 days. The paid plans start from $7.49 per month for up to 1,000 contacts and unlimited emails.

So what are you waiting for? Start your free trial today and see the difference for yourself!

Frequently asked questions

Here are some of the common questions about enterprise email marketing platforms:

What is an enterprise email marketing platform?

Why do I need an enterprise email marketing platform?

You need an enterprise email marketing platform if you run a large-scale organization with complex needs, such as:

Reaching millions of subscribers across multiple channels with high deliverability rates.
Segmenting your audience based on various criteria, such as behavior, preferences, location, etc.
Personalizing your messages with dynamic content, images, videos, etc.
Automating your email workflows based on triggers, events, or conditions.
Analyzing your email performance with detailed reports, dashboards, or insights.
Integrating your email platform with other tools, such as CRM, e-commerce, social media, etc.
Customizing your email platform to suit your specific needs or requirements.

How much does an enterprise email marketing platform cost?

The cost of an enterprise email marketing platform depends on various factors, such as:

The number of contacts or subscribers you have.
The number of emails or messages you send per month or per day.
The features or functionality you need or want.
The level of support or service you require.

The price of an enterprise email marketing platform can range from a few dollars to thousands of dollars per month. However, you should not base your decision solely on the price. You should also consider the value, quality, and return on investment of the platform.

How do I choose the best enterprise email marketing platform for me?

There is no one-size-fits-all answer to this question. The best enterprise email marketing platform for you depends on your goals, needs, preferences, and budget. However, here are some of the key factors you should consider when choosing an enterprise email marketing platform:

Scalability and reliability: You need an email platform that can handle your growing volume of subscribers, campaigns, and data without compromising on speed, performance, or quality. You also need an email platform that can ensure high deliverability rates, uptime, and security for your email communications.
Segmentation and personalization: You need an email platform that can help you segment your audience based on various attributes and behaviors, and deliver personalized messages that resonate with them. You also need an email platform that can support dynamic content, such as interactive elements, videos, or animations, to enhance your email engagement and conversions.
Automation and analytics: You need an email platform that can help you automate your email workflows based on triggers, events, or conditions, and save you time and resources. You also need an email platform that can provide you with actionable insights into your email performance, such as open rates, click-through rates, conversions, revenue, etc.
Integration and customization: You need an email platform that can integrate seamlessly with your other tools and systems, such as CRM, e-commerce, social media, etc., and streamline your data flow and processes. You also need an email platform that can be customized to fit your specific needs or requirements, such as branding, design, functionality, etc.

You can also compare different enterprise email marketing platforms based on their features, benefits, pricing, and reviews. You can also try them out for free or request a demo to see how they work for you.

What are some of the best enterprise email marketing platforms in 2023?

Some of the best enterprise email marketing platforms in 2023 are:

Mailmodo: A specialized platform for AMP for email that helps you send interactive emails and get better ROI.
Hubspot: A powerful CRM platform that helps you simplify and manage your marketing, customer service, and sales all in one place.
ActiveCampaign: A popular platform that combines email marketing, marketing automation, CRM, and machine learning.
Omnisend: An e-commerce platform that helps you drive more sales with omnichannel marketing.
Sendinblue: An all-in-one platform that helps you grow your business with email marketing, SMS marketing, chat, CRM, and more.
Campaign Monitor: A platform that helps you create beautiful and engaging email campaigns that drive results.
Mailchimp: One of the most popular platforms that helps you grow your audience, brand, and business.
Drip: An e-commerce CRM platform that helps you build meaningful relationships with your customers through email marketing.
Zoho Campaigns: A platform that helps you create and send effective email campaigns that is part of an all-in-one business suite.
Moosend: A platform that helps you create and send beautiful and engaging email campaigns that offer a wide range of features and integrations.

How do I get started with an enterprise email marketing platform?

To get started with an enterprise email marketing platform, you need to follow these steps:

Choose an enterprise email marketing platform that suits your goals, needs, preferences, and budget. You can use the criteria and the list we have provided in this article to help you make your decision.
Sign up for a free trial or a paid plan of the platform. You may need to provide some basic information, such as your name, email, company name, etc., to create your account.
Import or add your contacts or subscribers to the platform. You can use various methods, such as uploading a file, copying and pasting, syncing with another tool, etc., to import your contacts. You can also use forms, pop-ups, landing pages, etc., to add new contacts to your list.
Create and send your first email campaign with the platform. You can use the platform’s editor, templates, or HTML to create your email. You can also use the platform’s segmentation, personalization, automation, and analytics features to optimize your email campaign.
Monitor and improve your email performance with the platform. You can use the platform’s reports, dashboards, or insights to track and measure your email performance. You can also use the platform’s A/B testing, spam testing, or optimization features to improve your email performance.

That’s it! You have successfully launched your first email campaign with an enterprise email marketing platform. Congratulations! Now you can continue to use the platform to create and send more email campaigns that drive results for your business.

We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to contact us. We would love to hear from you.

Thank you for reading and happy emailing! 😊