Email marketing is one of the most effective ways to grow your business, connect with your audience, and increase your sales. But to do email marketing right, you need a reliable and powerful email marketing software that can help you create, send, and manage your email campaigns.
There are many email marketing services out there, but not all of them are suitable for your needs, budget, or goals. Some are too complex, some are too expensive, and some are too limited.
That’s why in this article, we’re going to review one of the most popular and affordable email marketing solutions on the market today: MailerLite.
MailerLite is an email marketing software platform that enables you to create newsletter campaigns, landing pages, forms, surveys, and promotional pop-ups. It has an intuitive interface and an impressive set of features that make it easy to use for beginners and advanced users alike.
But is MailerLite the right email marketing service for you? How does it compare to other alternatives? And what are its pros and cons?
In this Mailer Lite review, we’ll answer these questions and more. We’ll cover:
- MailerLite features: what can you do with MailerLite?
- MailerLite pricing: how much does MailerLite cost?
- MailerLite pros and cons: what are the benefits and drawbacks of MailerLite?
- MailerLite alternatives: how does MailerLite compare to other email marketing services?
- MailerLite review: conclusion and recommendations
By the end of this article, you’ll have a clear idea of whether MailerLite is the best email marketing solution for your business or not in 2023.
Let’s get started!
MailerLite Features: What Can You Do With MailerLite?
MailerLite is a full-featured email marketing software that allows you to create, send, and manage your email campaigns with ease. Here are some of the main features that MailerLite offers:
Drag and drop email editor
MailerLite has a drag and drop email editor that lets you design beautiful and responsive newsletters without any coding skills. You can choose from a variety of templates or start from scratch. You can also customize your emails with images, videos, buttons, social icons, countdown timers, and more.
Email automation builder
MailerLite has an email automation builder that helps you create automated email sequences based on triggers and conditions. You can use automation to welcome new subscribers, send abandoned cart reminders, deliver lead magnets, nurture leads, segment your audience, and more.
Landing page and form builder
MailerLite has a landing page and form builder that enables you to create stunning landing pages and forms to capture leads and grow your email list. You can use the drag and drop editor to design your landing pages and forms or choose from ready-made templates. You can also add pop-ups, slide-ins, floating bars, or embedded forms to your website or blog.
Survey and pop-up creator
MailerLite has a survey and pop-up creator that allows you to create engaging surveys and pop-ups to collect feedback, opinions, ratings, preferences, or testimonials from your subscribers. You can use surveys and pop-ups to improve your products or services, increase customer satisfaction, or generate social proof.
Dynamic content and auto resend
MailerLite has a dynamic content feature that lets you personalize your emails based on your subscribers’ data, behavior, or interests. You can use dynamic content to show different content to different segments of your audience, such as name, location, gender, purchase history, etc.
MailerLite also has an auto resend feature that helps you increase your open rates by automatically resending your emails to those who didn’t open them the first time. You can change the subject line, sender name, or content of the resend email to make it more appealing.
Segmentation and interest groups
MailerLite has a segmentation and interest groups feature that enables you to segment your email list based on various criteria, such as demographics, behavior, activity, or custom fields. You can use segmentation and interest groups to send targeted and relevant emails to your subscribers, improve your engagement, and boost your conversions.
A/B testing and reporting
MailerLite has an A/B testing feature that allows you to test different versions of your emails, landing pages, or forms to see which one performs better. You can test different elements, such as subject lines, sender names, images, headlines, calls to action, etc.
MailerLite also has a reporting feature that helps you track and measure the performance of your email campaigns. You can see metrics such as open rates, click rates, bounce rates, unsubscribe rates, spam complaints, etc. You can also see how your subscribers interact with your emails, landing pages, or forms in real-time.
MailerLite Pricing: How Much Does MailerLite Cost?
MailerLite has a free plan and three premium plans: Growing Business, Advanced, and Enterprise. The pricing of the premium plans depends on the number of subscribers you have. Here’s a breakdown of the MailerLite pricing:
Free plan
The free plan supports up to 1,000 subscribers and 12,000 monthly emails. It gives you access to basic features like the drag and drop email editor, the email automation builder, the landing page and form builder, the survey and pop-up creator, and the segmentation and interest groups feature.
Growing Business plan
The Growing Business plan starts from $10 per month for up to 1,000 subscribers and unlimited monthly emails. It increases according to the number of subscribers you have. For example, 10,000 subscribers on this plan will cost you $54 per month and 50,000 subscribers will cost you $239 per month.
This plan gives you access to advanced features like the dynamic content and auto resend feature, the A/B testing feature, the reporting feature, and the live chat support.
Advanced plan
The Advanced plan starts from $20 per month for up to 1,000 subscribers and unlimited monthly emails. It increases according to the number of subscribers you have. For example, 10,000 subscribers on this plan will cost you $87 per month and 50,000 subscribers will cost you $289 per month.
This plan gives you access to premium features like a dedicated account manager, a dedicated IP address, 24/7 live chat and email support, custom integrations via API or Zapier, advanced segmentation options, advanced reporting options, advanced automation options, advanced landing page options, advanced form options, advanced survey options, advanced pop-up options, and advanced deliverability options.
Enterprise plan
The Enterprise plan is for businesses with over 100,000 subscribers. There is no standard pricing for this plan. You’ll have to contact MailerLite’s sales team for a custom quote.
This plan gives you access to all the features of the Advanced plan plus custom features tailored to your needs.
MailerLite offers a 30-day free trial for each of its premium plans. You’ll also get a significant discount if you pay annually instead of monthly.
MailerLite Pros and Cons: What Are the Benefits and Drawbacks of MailerLite?
MailerLite is a great email marketing software for small businesses with a modest marketing budget. But it’s not perfect. Here are some of the pros and cons of MailerLite that you should consider before choosing it for your email marketing needs:
Pros
- Simple, intuitive interface: MailerLite has a user-friendly interface that makes it easy to create and manage your email campaigns. You don’t need any technical skills or experience to use MailerLite.
- Affordable pricing: MailerLite has a generous free plan and low-cost premium plans that make it affordable for any business size or budget. You get a lot of value for your money with MailerLite.
- Responsive customer support: MailerLite has a responsive and helpful customer support team that is available 24/7 via live chat or email. You can also find answers to your questions in their knowledge base , blog , video tutorials , or webinars .
- Flexible integrations: MailerLite integrates with over 100 popular tools and platforms that you may already use for your business. You can connect MailerLite with WordPress , Shopify , WooCommerce
- Flexible integrations: MailerLite integrates with over 100 popular tools and platforms that you may already use for your business. You can connect MailerLite with WordPress, Shopify, WooCommerce, Squarespace, Zapier, Facebook, and more. You can also use MailerLite’s API to create custom integrations with other applications.
Cons
- Limited reporting and analytics: MailerLite has a basic reporting feature that shows you the essential metrics of your email campaigns. However, it lacks the comprehensive reporting and analytics that some other email marketing services offer. For example, you can’t see the social media performance of your emails, the revenue generated by your emails, or the click maps of your emails.
- Strict approval process: MailerLite has a strict approval process that requires you to verify your website, domain, and email list before you can start sending emails. This is to ensure the quality and deliverability of their service. However, some users may find this process frustrating or time-consuming.
- No social media integration: MailerLite does not have a direct integration with social media platforms like Facebook, Twitter, Instagram, or LinkedIn. You can’t create or manage your social media campaigns from MailerLite. You can only sync your subscriber segments with Facebook Custom Audiences for remarketing purposes.
MailerLite Alternatives: How Does MailerLite Compare to Other Email Marketing Services?
MailerLite is not the only email marketing service on the market. There are many other alternatives that you may want to consider depending on your needs, budget, or preferences. Here are some of the most popular email marketing services that you can compare with MailerLite:
Mailchimp
Mailchimp is one of the most well-known and widely used email marketing services in the world. It has a large user base, a rich feature set, and a strong reputation. Mailchimp offers more than just email marketing. It also provides landing pages, websites, e-commerce tools, CRM tools, social media tools, and more.
However, Mailchimp is also more expensive than MailerLite. Its free plan supports up to 2,000 subscribers and 10,000 monthly emails but has limited features. Its paid plans start from $9.99 per month for up to 50,000 contacts and increase according to the number of contacts and features you need.
Mailchimp is a good option for businesses that want an all-in-one marketing platform that can handle multiple channels and functions. However, if you’re looking for a simple and affordable email marketing solution that focuses on email marketing only, MailerLite may be a better choice.
ConvertKit
ConvertKit is an email marketing service that caters to creators, such as bloggers, podcasters, authors, artists, etc. It has a simple and elegant interface that makes it easy to create and send beautiful emails. It also has powerful features like visual automation builder, landing page builder, form builder, segmentation options, tagging options, etc.
However, ConvertKit is also more expensive than MailerLite. Its free plan supports up to 1,000 subscribers but has limited features. Its paid plans start from $29 per month for up to 1,000 subscribers and increase according to the number of subscribers you have.
ConvertKit is a good option for creators who want an email marketing service that understands their needs and goals. However, if you’re looking for an email marketing service that offers more features and integrations at a lower price point, MailerLite may be a better choice.
AWeber
AWeber is one of the oldest and most established email marketing services in the industry. It has a loyal customer base, a robust feature set, and a solid reputation. AWeber offers features like drag and drop email editor, email automation builder, landing page builder, form builder, segmentation options, tagging options, A/B testing feature, reporting feature, etc.
However, AWeber is also more expensive than MailerLite. Its free plan supports up to 500 subscribers and 3,000 monthly emails but has limited features. Its paid plans start from $19 per month for up to 500 subscribers and unlimited monthly emails and increase according to the number of subscribers you have.
AWeber is a good option for businesses that want an email marketing service that has been around for a long time and has a proven track record. However, if you’re looking for an email marketing service that offers more modern and innovative features at a lower price point, MailerLite may be a better choice.
GetResponse
GetResponse is an email marketing service that also provides landing pages, webinars, e-commerce tools, CRM tools, and more. It has a comprehensive feature set that covers all aspects of online marketing. GetResponse offers features like drag and drop email editor, email automation builder, landing page builder, form builder, survey builder, webinar builder, e-commerce tools, CRM tools, segmentation options, tagging options, A/B testing feature, reporting feature, etc.
However, GetResponse is also more expensive than MailerLite. Its basic plan starts from $15 per month for up to 1,000 subscribers and unlimited monthly emails and increases according to the number of subscribers and features you need. Its higher plans offer more advanced features but also cost more.
GetResponse is a good option for businesses that want an email marketing service that can also handle other online marketing functions. However, if you’re looking for an email marketing service that focuses on email marketing only and offers a simpler and cheaper solution, MailerLite may be a better choice.
MailerLite Review: Conclusion and Recommendations
MailerLite is a simple and affordable email marketing solution that can help you grow your business, connect with your audience, and increase your sales. It has an intuitive interface and an impressive set of features that make it easy to use for beginners and advanced users alike.
is Mailerlite good?
However, MailerLite is not perfect. It has some limitations that you should be aware of before choosing it for your email marketing needs. For example, it has limited reporting and analytics, a strict approval process, and no social media integration.
Therefore, MailerLite may not be the best email marketing service for everyone. It depends on your needs, budget, and preferences.
Here are some recommendations based on different scenarios:
- If you’re looking for a simple and affordable email marketing solution that focuses on email marketing only and offers a generous free plan and low-cost premium plans with advanced features like dynamic content and auto resend , then MailerLite may be the best choice for you.
- If you’re looking for an all-in-one marketing platform that can handle multiple channels and functions like landing pages , websites , e-commerce tools , CRM tools , social media tools , etc., then Mailchimp may be the best choice for you.
- If you’re looking for an email marketing service that caters to creators , such as bloggers , podcasters , authors , artists , etc., then ConvertKit may be the best choice for you.
- If you’re looking for an email marketing service that has been around for a long time and has a proven track record , then AWeber may be the best choice for you.
- If you’re looking for an email marketing service that can also handle other online marketing functions like webinars , e-commerce tools , CRM tools , etc., then GetResponse may be the best choice for you.
Ultimately, the best way to find out if MailerLite is the right email marketing service for you is to try it out yourself. You can sign up for MailerLite’s free plan or take advantage of their 30-day free trial of their premium plans. You can also compare MailerLite with other alternatives using their comparison tool .
We hope this MailerLite review has been helpful and informative. If you have any questions or comments about MailerLite or email marketing in general, feel free to leave them below. We’d love to hear from you!
Frequently Asked Questions
Here are some of the most frequently asked questions about MailerLite:
How do I sign up for MailerLite?
You can sign up for MailerLite by visiting their website and clicking on the “Sign Up Free” button. You’ll need to enter your name, email address, password, website URL (if you have one), company name (if you have one), and industry. You’ll also need to agree to their terms of service and privacy policy.
How do I verify my MailerLite account?
After you sign up for MailerLite, you’ll need to verify your account before you can start sending emails. You’ll need to verify your website, domain, and email list. A MailerLite script or meta tag must be added to your website’s HTML code in order to verify it. A TXT record or a CNAME record must be added to your domain’s DNS settings in order to verify your domain. You must upload your email list to MailerLite and give some details about how you gathered it in order to have your email list verified.
How do I create an email campaign with MailerLite?
To create an email campaign with MailerLite, you’ll need to follow these steps:
- Log in to your MailerLite account and click on the “Create Campaign” button.
- Choose the type of campaign you want to create: regular campaign, A/B split campaign, auto resend campaign, or RSS campaign.
- Enter the name of your campaign and click on the “Next” button.
- Choose the recipients of your campaign. You can select a whole group, a segment, or individual subscribers. You can also exclude some subscribers if you want.
- Click on the “Next” button.
- Choose the design of your campaign. You can use the drag and drop editor, the rich text editor, or the HTML editor. You can also choose from a variety of templates or import your own template.
- Customize your email with images, videos, buttons, social icons, countdown timers, and more. You can also use dynamic content to personalize your email based on your subscribers’ data, behavior, or interests.
- Click on the “Next” button.
- Review and edit the subject line, sender name, sender email address, and reply-to email address of your campaign. You can also use emojis, personalization tags, or A/B testing options to optimize your subject line.
- Click on the “Next” button.
- Review and confirm the details of your campaign. You can also schedule your campaign for a later date and time or enable auto resend options if you want.
- Click on the “Send” button or the “Schedule” button depending on your choice.
How do I create email automation with MailerLite?
To create an email automation with MailerLite, you’ll need to follow these steps:
- Log in to your MailerLite account and click on the “Automation” tab.
- Click on the “Create Workflow” button.
- Enter the name of your workflow and click on the “Save” button.
- Choose the trigger for your workflow. You can choose from a variety of triggers, such as when a subscriber joins a group, when a subscriber clicks a link, when a subscriber completes a form, etc.
- Click on the “Save” button.
- Add actions to your workflow. You can add actions such as sending an email, waiting for a period of time, applying a tag, moving a subscriber to another group, etc. You can also add conditions to branch your workflow based on different criteria, such as whether a subscriber opened an email, whether a subscriber has a certain tag, etc.
- Drag and drop the actions and conditions to arrange them in the order you want.
- Click on the “Save” button.
- Turn on your workflow by clicking on the toggle switch at the top right corner.
How do I create a landing page with MailerLite?
To create a landing page with MailerLite, you’ll need to follow these steps:
- Log in to your MailerLite account and click on the “Sites” tab.
- Click on the “Create New Site” button.
- Choose the type of site you want to create: landing page or website.
- Enter the name of your site and click on the “Next” button.
- Choose a template for your site or start from scratch. You can filter the templates by category or goal.
- Customize your site with the drag and drop editor. You can add elements such as text, images, videos, buttons, forms, countdown timers, etc. You can also change the layout, colors, fonts, backgrounds, etc. of your site.
- Click on the “Next” button.
- Choose a domain for your site. You can use a free MailerLite subdomain or connect your own custom domain.
- Click on the “Done Editing” button.
Your landing page is now live and ready to collect leads. You can share your landing page URL with your audience or promote it on social media, ads, or other channels.
