The average amount of money spent by a customer per transaction during Black Friday.
B
Black Friday
The Friday following Thanksgiving Day in the United States, traditionally the start of the Christmas shopping season, characterized by significant sales and discounts offered by retailers.
Black Friday Scams
Fraudulent activities related to Black Friday shopping, such as scams, fake websites, or stolen credit card information.
Black Friday Weekend
The period of time during which Black Friday sales are active, typically starting on Black Friday and sometimes extending through the weekend into Cyber Monday.
C
Consumer Spending
The act of purchasing goods or services, especially during Black Friday sales.
Conversion Rate
The percentage of website visitors who complete a purchase during Black Friday.
Coupon Codes
Promotional codes offered by retailers that customers can use during online checkout to receive discounts on their Black Friday purchases.
Customer Acquisition Cost
The cost incurred by retailers to acquire new customers during the Black Friday shopping period.
Cyber Monday
A day of significant online sales that follows Black Friday, typically on the Monday after Thanksgiving. It features online retailers offering discounts.
Cyber Week
Sales events that extend beyond Cyber Monday, offering continued discounts and promotions to capture remaining holiday shoppers.
D
Doorbusters
Limited-quantity products offered at significantly reduced prices during Black Friday, often attracting large crowds and creating a sense of urgency.
E
E-commerce Infrastructure
The digital infrastructure and technological solutions used to support online sales during Black Friday, including website servers, payment gateways, and shipping logistics.
Early Bird Specials
The practice of retailers opening their stores earlier than usual on Black Friday, often at midnight or in the early morning hours, to attract eager shoppers.
F
Foot Traffic
The total number of visitors to a retailer’s website or store during Black Friday.
Free Shipping
Shipping and handling costs that are waived by the retailer for Black Friday purchases, encouraging more sales.
H
Holiday Shopping Season
The overall revenue and spending generated by consumers during the Black Friday shopping period, used as an indicator of economic activity and consumer confidence.
I
In-Store Deals
Sales or discounts offered by retailers in physical brick-and-mortar stores, typically involving in-person shopping on Black Friday.
L
Loss Leader
The practice of retailers selling products at a loss to attract customers, with the expectation that they will purchase other, higher-margin items.
M
Marketing Strategies
Strategies employed by retailers to attract customers and maximize sales during Black Friday, including advertising campaigns, promotional offers, and extended store hours.
O
Online Deals
Sales or discounts offered by retailers specifically and exclusively online, often associated with Cyber Monday but also occurring throughout the Black Friday period.
Order Fulfillment
The process of confirming an online order, processing payment, and arranging for shipment during Black Friday.
Out of Stock
The state of a product being temporarily unavailable for purchase due to high demand during Black Friday.
P
Pre-Black Friday Sales
Sales offered before Black Friday, often starting weeks in advance, to extend the holiday shopping season and capture early consumer spending.
Price Comparison
The process of comparing prices from different retailers to find the best deals on desired items during Black Friday.
Price Matching
Retailers’ promises to match a competitor’s lower price on an identical item during the Black Friday sales period.
Price Tracking
The use of software applications or websites to automatically monitor prices and purchase items when they reach a desired price point, often used to secure limited-availability Black Friday deals.
R
Reselling
The practice of buying goods during Black Friday sales with the intention of reselling them later at a higher price for profit.
Restocking
The process of retailers replenishing their inventory to meet consumer demand during the Black Friday shopping season.
Returns
The act of returning items purchased during Black Friday sales to the retailer, often due to buyer’s remorse or dissatisfaction with the product.
Rewards Program
Loyalty programs offered by retailers that provide exclusive Black Friday deals and discounts to members.
S
Sales Volume
The total sales revenue generated by retailers during Black Friday, often used as a key performance indicator.
Shopping Strategy
The act of planning and preparing for Black Friday shopping, including researching deals, creating shopping lists, and determining a budget.
Supply Chain
The management and movement of goods from manufacturers to retailers and ultimately to consumers, particularly during the high-volume Black Friday shopping season.
U
User Experience
The ease with which customers can navigate a retailer’s website or store to find and purchase items during Black Friday.
